The bachelor thesis "CI" deals with the topic of corporate identity and examines the background of relevance such as brand relationships, brand impact and digitalization. After extensive research, the question arises: "How can the complex topic of corporate identity be communicated in an exciting way?"

To help companies but also designers develop an understanding of CI a digital guide is designed. A linear design allows the viewer to grasp the subject matter in a self-determined reception. The development of a sign language with over 100 icons simplifies the communication of the large amount of information.