TO GET THE TITLE OF TIMELESSNESS, IT TAKES TIME - AND A LOT OF IT. FIRST OF ALL DURING THE DESIGN PROCESS ITSELF: GOOD THINGS STILL WANT TO BE AROUND. AND ONLY WHEN SUBSEQUENT GENERATIONS OF DESIGNERS REFER TO THE DESIGN AND QUOTE IT, WHEN CONSUMERS CONTINUE TO ACCEPT AND BUY IT IN ALMOST UNCHANGED FORM EVEN AFTER DECADES, WHEN IT HAS BECOME A COLLECTIVE AWARENESS OF AESTHETICS AND HAS BECOME PART OF THE GENERAL CULTURAL HERITAGE RIGHTLY SPEAKING OF TIMELESS DESIGN.